If your e-commerce business is based outside of the European Union or United Kingdom, you need an authorised representative (AR) to verify that your product is legally allowed to bear the CE mark (EU) or UKCA mark (UK).
AR services are mandatory for non-EU and non-UK businesses who plan to sell products in the European Union or United Kingdom either:
Are you an exporter or e-commerce seller based outside of the European Union or United Kingdom? Are you a reseller of toys, electronics, medical devices, machinery or cosmetics looking to sell your products to consumers in the EU or UK?
Through our Authorised Representative service, we verify the CE marking of products and register as an EU or UK point of contact so that businesses gain access to the European and United Kingdom market.
An Authorised Representative:
The CE mark indicates that your product meets the legal requirements established within European directives in the fields of safety, health and environment. Toys and electronics regularly require the CE mark to be sold in the European Union.
The UKCA mark indicates that your product meets the legal requirements established within United Kingdom directives in the fields of safety, health and environment.
If your e-commerce business is based outside of the European Union or United Kingdom, you need an authorised representative (AR) to verify that your product is legally allowed to bear the CE mark or UKCA mark. An AR does this by checking the technical file of a product. This includes specifications, CE/UKCA test reports, instructions for use, design documents and a declaration (CE certificate or UKCA certificate) of conformity.
A manufacturer can be based anywhere, but they must have a representative based in the European Union to sell their products in Europe. The same applies to those selling products in the United Kingdom - there must be a representative based in the UK. A representative:
This also applies to e-commerce. All products sold online for use in Europe or the United Kingdom (B2B or B2C) must appoint a representative in the EU/UK. This can be a manufacturer, an importer, a fulfilment service provider or an Authorised Representative.
Are you selling toys, electronics, medical devices or other products directly to customers online or through an e-commerce platform such as Amazon? Then you need a representative to sell your products in Europe or the United Kingdom. We are happy to review your technical documents and register as your Authorised Representative. We can guarantee the entry of your safe product to the EU or UK market.
We register as your Authorised Representative so that you can expand your e-commerce business to the European Union or United Kingdom. We keep your technical documents on file. All communication related to product safety will go through us so that you can focus on other, more important matters. We notify you only if there are regulatory changes relevant to your product.
AR Experts has the authority to function as your European or United Kingdom representative so that you can sell your products into the EU/UK directly, online or through a fulfilment service provider. We are a reliable point of contact with:
Our experienced legal team will check that all CE/UKCA marking requirements are met in your technical documents. Once we have established that your product complies with the European or UK safety requirements, we can take on the role of official representative.
Get started today, no matter where you are located. Our legal experts will review your technical documents and get back to you in no time. As your Authorised Representative, we take care of all compliance matters so that you can focus on other, more important matters.
AR Experts specialises in the online sales of toys and electronics. We verify the conformity and register as an Authorised Representative for e-commerce products that fall under one or more of the following directives:
Powered by Certification Experts, AR Experts has over 25 years of experience acting as an Authorised Representative to an international customer base. With an in-depth knowledge of the technical and legal aspects of AR, we are a reliable point of contact for market surveillance authorities and potential product controls.