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EU Authorised Representative
For e-commerce and companies outside the EU
If your e-commerce business is based outside of the European Union, you need an authorised representative (AR) to verify that your product is legally allowed to bear the CE mark.
Who needs an Authorised Representative?
AR services are mandatory for non-EU businesses who plan to sell products in the European Union either:
Are you an exporter or e-commerce seller based outside of the European Union? Are you a reseller of toys, electronics, medical devices, machinery or cosmetics looking to sell your products to consumers in the EU?
Through our Authorised Representative service, we verify the CE marking of products and register as an EU point of contact so that businesses gain access to the European market.
What is an Authorised Representative?
An Authorised Representative:
The CE mark indicates that your product meets the legal requirements established within European directives in the fields of safety, health and environment. Toys and electronics regularly require the CE mark to be sold in the European Union.
If your e-commerce business is based outside of the European Union, you need an authorised representative (AR) to verify that your product is legally allowed to bear the CE mark. An AR does this by checking the technical file of a product. This includes specifications, CE test reports, instructions for use, design documents and a declaration (CE certificate) of conformity.
Why do you need an AR?
A manufacturer can be based anywhere, but they must have a representative based in the European Union to sell their products in Europe. A representative:
This also applies to e-commerce. All products sold online for use in Europe (B2B or B2C) must appoint a representative in the EU. This can be a manufacturer, an importer, a fulfillment service provider or an Authorised Representative.
Are you selling toys, electronics, medical devices or other products directly to customers online or through an e-commerce platform such as Amazon? Then you need a representative to sell your products in Europe. We are happy to review your technical documents and register as your Authorised Representative. We can guarantee the entry of your safe product to the European market.
AR Service for E-Commerce
We register as your Authorised Representative so that you can expand your e-commerce business to the European Union. We keep your technical documents on file. All communication related to product safety will go through us so that you can focus on other, more important matters. We notify you only if there are regulatory changes relevant to your product.
To register as your Authorised Representative, we follow these 5 steps:
1
Identify applicable legislation
2
Send a checklist of the required documentation
3
Carry out a technical documentation review
4
Draw up an Authorised Representative agreement
5
Your product can be sold in the EU
Registration
is complete.
1
Identify applicable legislation
2
Send a checklist
of the required documentation
4
Draw up an Authorised Representative agreement
3
Carry out a technical documentation review
5
Your product can be sold in the EU
Registration complete.
We verify the CE marking and register as your Authorised Representative within two weeks no matter where you’re located
How we can help you
AR Experts has the authority to function as your European representative so that you can sell your products into the EU directly, online or through a fulfillment service provider. We are a reliable point of contact with:
Our experienced legal team will check that all CE marking requirements are met in your technical documents. Once we have established that your product complies with the European safety requirements, we can take on the role of official representative.
Verify CE Marking
Trust us as your partner to verify the compliance of your product
Authorized Representative
We register as your official point of contact for market surveillance authorities
EU Market Access
You gain access to the EU market, no matter where your business is located
Legal point of contact
We represent you on your behalf for all legal issues pertaining to your product
Technical File
We ensure the availability of the technical file in case of requests from authorities
Information Supply
We notify you if there are regulatory changes pertaining to your product
Verify CE Marking
Authorized Representative
EU Market Access
Legal point of contact
Technical File
Information Supply
Would you like to make use of our service?
Get started today, no matter where you are located. Our legal experts will review your technical documents and get back to you in no time. As your Authorised Representative, we take care of all compliance matters so that you can focus on other, more important matters.
What are your benefits?
Shorter time to access any market
Our trustworthy team has the capacity to guide you and assess digitally no matter where you are located. We accelerate the time it takes to get access to the EU market.
Global coverage means more authority
We have helped more than 600 clients around the globe. Our knowledge is not limited to one country or continent, and thus we can offer more flexible and thorough services for different markets.
Verification of compliance
Whether you have a single product or a variety of products, we verify that your product meets all relevant EU health and safety standards. This means a smooth market entry without legal complications.
Avoidance of legal and technical delays
By choosing our Authorised Representative services, you avoid the risk of liability and prevent comprehensive legal issues. This means an increase in your business growth and a decrease in other complexities.
Dedicated knowledge building
AR Experts distinguishes itself from the competition by sharing knowledge and educating clients worldwide. We aim to empower you as well as your business.
Guidance by experts for a bespoke solution
With over 25 years of everience, AR Experts has evolved into a hub of expertise and established a valuable track record. We assure swift market access and act as a reliable point of contact as your Authorised Representative.
Which European directives may be relevant for you?
AR Experts specialises in the online sales of toys and electronics. We verify the conformity and register as an Authorised Representative for e-commerce products that fall under one or more of the following directives:
- Toy Safety Directive – 2009/48/EU
- Low Voltage Directive – 2014/35/EU
- Medical Device Regulation – 2017/745
- EMC Directive – 2014/30/EU
- Radio Equipment Directive – 2014/53/EU
- RoHS – Restriction of Hazardous Substances – Directive – 2011/65/EU
- Waste Electrical and Electronic Equipment Directive – 2012/19/EU
What our customers say
Edward Beldeboes
Technical Director
Dot Robot
Dot Robot
“It was a pleasure to work with Certification Experts. After reviewing our documentation they gave us structured feedback and showed us a way forward to compliance with EU directives.”
Joachim Hofmann
GM Service & Support
“We found the collaboration with the CE Team very helpful, professional, fast and flexible. It is always good to have a partner at hand who can help with profound expertise whenever required. In the future, CE will stay our choice if expert-know-how is needed.”
Ruben Kieftenbelt
Founder & CTO
“The test results during the certification project were comprehensive and detailed. We experienced this as a pleasant and valuable result. In addition, Certification Experts swiftly came up with solutions for obstacles we encountered during the certification process.”
Kurt Spiegel
Engineer Manager
“CE is our partner for over 10 years and the relationship is outstanding. The face-to-face meetings are really important and safe us a lot of time.”
Lars van ‘t Kruijs
Managing Director
“The team of Certification Experts consists of nice people, it was a good cooperation! For me it was important how they made everything clear and how they thought along the same lines.”
Peter Drent
CEO
“Personally I am very satisfied with the service and quality of the work of Certification Experts. With future projects, I certainly intend to work with them again.”
Melanie ter Meulen
Trade Commissioner
“The collaboration with Certification Experts runs smoothly and they are a valuable partner for us. If Dutch companies require specific technical information about the Comprehensive Economic & Trade Agreement on free trade, Certification Experts is the first to call.”
What our customers say
“It was a pleasure to work with Certification Experts. After reviewing our documentation they gave us structured feedback and showed us a way forward to compliance with EU directives.”
Edward Beldeboes
Technical Director
Dot Robot
Dot Robot
“We found the collaboration with the CE Team very helpful, professional, fast and flexible. It is always good to have a partner at hand who can help with profound expertise whenever required. In the future, CE will stay our choice if expert-know-how is needed.”
Joachim Hofmann
GM Service & Support
“The test results during the certification project were comprehensive and detailed. We experienced this as a pleasant and valuable result. In addition, Certification Experts swiftly came up with solutions for obstacles we encountered during the certification process.”
Ruben Kieftenbelt
Founder & CTO
“CE is our partner for over 10 years and the relationship is outstanding. The face-to-face meetings are really important and safe us a lot of time.”
Kurt Spiegel
Engineer Manager
“The team of Certification Experts consists of nice people, it was a good cooperation! For me it was important how they made everything clear and how they thought along the same lines.”
Lars van ‘t Kruijs
Managing Director
“Personally I am very satisfied with the service and quality of the work of Certification Experts. With future projects, I certainly intend to work with them again.”
Peter Drent
CEO
“The collaboration with Certification Experts runs smoothly and they are a valuable partner for us. If Dutch companies require specific technical information about the Comprehensive Economic & Trade Agreement on free trade, Certification Experts is the first to call.”
Melanie ter Meulen
Trade Commissioner
Why AR Experts?
Powered by Certification Experts, AR Experts has over 25 years of experience acting as an Authorised Representative to an international customer base. With an in-depth knowledge of the technical and legal aspects of AR, we are a reliable point of contact for market surveillance authorities and potential product controls.
With offices in the US, the Netherlands, Germany and China we offer tailored solutions for all complexities our clients encounter. We dedicate our services to improve the safety level for products of our clients and subsequently for a safer world for everyone. 
