EU Authorised Representative

For e-commerce and companies outside the EU

If your e-commerce business is based outside of the European Union, you need an authorised representative (AR) to verify that your product is legally allowed to bear the CE mark.

Who needs an Authorised Representative?

AR services are mandatory for non-EU businesses who plan to sell products in the European Union either:

  • Directly
  • e-commerce
  • Through a fulfillment service provider

Are you an exporter or e-commerce seller based outside of the European Union? Are you a reseller of toys, electronics, medical devices, machinery or cosmetics looking to sell your products to consumers in the EU?

Through our Authorised Representative service, we verify the CE marking of products and register as an EU point of contact so that businesses gain access to the European market.

What is an Authorised Representative?

An Authorised Representative:

  • Verifies CE marking
  • Registers as EU point of contact
  • Cooperate with authorities

The CE mark indicates that your product meets the legal requirements established within European directives in the fields of safety, health and environment. Toys and electronics regularly require the CE mark to be sold in the European Union.

If your e-commerce business is based outside of the European Union, you need an authorised representative (AR) to verify that your product is legally allowed to bear the CE mark. An AR does this by checking the technical file of a product. This includes specifications, CE test reports, instructions for use, design documents and a declaration (CE certificate) of conformity.

Why do you need an AR?

A manufacturer can be based anywhere, but they must have a representative based in the European Union to sell their products in Europe. A representative:

  • Verifies CE marking
  • Registers as the EU point of contact
  • Ensures the availability of technical files
  • Cooperate with authorities

This also applies to e-commerce. All products sold online for use in Europe (B2B or B2C) must appoint a representative in the EU. This can be a manufacturer, an importer, a fulfillment service provider or an Authorised Representative.

Are you selling toys, electronics, medical devices or other products directly to customers online or through an e-commerce platform such as Amazon? Then you need a representative to sell your products in Europe. We are happy to review your technical documents and register as your Authorised Representative. We can guarantee the entry of your safe product to the European market.

AR Service for E-Commerce

We register as your Authorised Representative so that you can expand your e-commerce business to the European Union. We keep your technical documents on file. All communication related to product safety will go through us so that you can focus on other, more important matters. We notify you only if there are regulatory changes relevant to your product.

To register as your Authorised Representative, we follow these 5 steps:

1

Identify applicable legislation

2

Send a checklist of the required documentation

3

Carry out a technical documentation review

4

Draw up an Authorised Representative agreement

5

Your product can be sold in the EU

Registration
is complete.

1

Identify applicable legislation

2

Send a checklist
of the required documentation

4

Draw up an Authorised Representative agreement

3

Carry out a technical documentation review

5

Your product can be sold in the EU

Registration complete.

We verify the CE marking and register as your Authorised Representative within two weeks no matter where you’re located

How we can help you

AR Experts has the authority to function as your European representative so that you can sell your products into the EU directly, online or through a fulfillment service provider. We are a reliable point of contact with:

  • 25+ years of experience
  • Technical and legal knowledge of CE marking
  • Fast, flexible and customer focused service

Our experienced legal team will check that all CE marking requirements are met in your technical documents. Once we have established that your product complies with the European safety requirements, we can take on the role of official representative.

Verify CE Marking

Trust us as your partner to verify the compliance of your product

Authorized Representative

We register as your official point of contact for market surveillance authorities

EU Market Access

You gain access to the EU market, no matter where your business is located

Legal point of contact

We represent you on your behalf for all legal issues pertaining to your product

Technical File

We ensure the availability of the technical file in case of requests from authorities

Information Supply

We notify you if there are regulatory changes pertaining to your product

Verify CE Marking

Authorized Representative

EU Market Access

Legal point of contact

Technical File

Information Supply

Would you like to make use of our service?

Get started today, no matter where you are located. Our legal experts will review your technical documents and get back to you in no time. As your Authorised Representative, we take care of all compliance matters so that you can focus on other, more important matters.

What are your benefits?

Shorter time to access any market

Our trustworthy team has the capacity to guide you and assess digitally no matter where you are located. We accelerate the time it takes to get access to the EU market.

Global coverage means more authority

We have helped more than 600 clients around the globe. Our knowledge is not limited to one country or continent, and thus we can offer more flexible and thorough services for different markets.

Verification of compliance

Whether you have a single product or a variety of products, we verify that your product meets all relevant EU health and safety standards. This means a smooth market entry without legal complications.

Avoidance of legal and technical delays

By choosing our Authorised Representative services, you avoid the risk of liability and prevent comprehensive legal issues. This means an increase in your business growth and a decrease in other complexities.

Dedicated knowledge building

AR Experts distinguishes itself from the competition by sharing knowledge and educating clients worldwide. We aim to empower you as well as your business.

Guidance by experts for a bespoke solution

With over 25 years of everience, AR Experts has evolved into a hub of expertise and established a valuable track record. We assure swift market access and act as a reliable point of contact as your Authorised Representative.

Which European directives may be relevant for you?

AR Experts specialises in the online sales of toys and electronics. We verify the conformity and register as an Authorised Representative for e-commerce products that fall under one or more of the following directives:

What our customers say

What our customers say

Why AR Experts?

Powered by Certification Experts, AR Experts has over 25 years of experience acting as an Authorised Representative to an international customer base. With an in-depth knowledge of the technical and legal aspects of AR, we are a reliable point of contact for market surveillance authorities and potential product controls.