Expert Insights: Getting Products into the Chinese Marketplace

Chinese imports and exports increased steadily in 2020, despite the pandemic conditions that prevented many other economies from seeing positive growth. Due to effective epidemic prevention, the stabilisation of trade, and the demand of China’s massive consumer market, the Chinese economy emerged with an increase of 18.1% in exports and 6.5% in imports in December 2020, greatly aiding the world economy.
Chinese marketplace

Many businesses are seeking advice and insight into the Chinese marketplace due to this, and our Chinese compliance expert Johan Deng sat down with us this week to discuss the key considerations when placing products on the Chinese marketplace.

Thanks for taking the time today Johan. Can you tell us a bit about your role at Certification Experts? 

My position is the Chinese office manager however for business my position is a Certification Engineer. 

What is the role of the Chinese office for Certification Experts? 

The Chinese office is like a bridge connecting Europe and China. We assist Chinese clients to comply with EU regulations and directives, and assist European clients to comply with Chinese regulations. We also work with and develop the Chinese clientele, and act as a point of contact for the head office to communicate with customers.  

What are the main product compliance considerations in the Chinese marketplace? 

Chinese products must all comply with GB (Gui Biao) standards. Any products being sold in China are required to be tested in order to ensure their compliance with GB standards; If you want to export products or services to the Chinese market, you need to understand and be aware of the complexities and necessary requirements under the vast range of GB standards, and need to ensure they meet the requirements of GB China national standards. The outcome of failing to comply with GB standards can include the rejection of products during importation, resulting in a significant impact on retailers and manufacturers in terms of reputation and cost.  

There are also various certifications for different products. For general consumer products such as household appliances and toys, they will be subjected to CCC certification. For medical devices, they would be subjected to NMPA registration. For special equipment such as pressure vessels and piping, they should be subjected to SELO certification. 

Can you elaborate on these directives and what they mean? 

China GB standards testing is essential to ensure any products retailed to China are compliant with the China GB standard regulations. China GB standards are Chinese national standards issued by the Standardisation Administration of China (SAC), the Chinese National Committee of the ISO and IEC. Chinese standards may be either mandatory or voluntary. The standards can be identified as mandatory or voluntary by their prefix code: GB – Mandatory national standard, GB/T – Voluntary national standard and GB/Z – National standardisation technical guide. 

CCC stands for China Compulsory Certificate. The Chinese CCC is comparable to other certifications for standardising product quality and safety, such as the European CE system, but there are important differences. Certain product groups must be certified with the CCC certificate so that the products can be exported to China. 

The CCC certificate was introduced in 2002 and applies to both imported and Chinese products. The products that are subject to certification may only be imported into China, sold in China and used in business activities in China after the product has undergone CCC certification. 

NMPA registration is complex and can take between a few months and several years. The costs and exact timeframe for approval depend on the classification and the tests to be carried out in  China. Medical devices are divided into Class I, II and III. This classification in China is similar to that in the EU and USA and is based on the potential risk.  

The SELO license is also called China Manufacture License (CML), China Stamp or pressure vessel license. It is an approval procedure by the Chinese authority SELO – China Special Equipment Licensing Office. This authority is subordinate to the State Administration for Market Regulations (SAMR). 

When should customers consult with a product compliance expert based in China? 

Chinese product compliance can be very complex and it is always best to consult with a compliance expert to ensure that your product meets the correct regulations. At Certification Experts, we can always assist you in any area of Chinese certification and compliance.  

Thank you for taking the time today, Johan. 

No problem, Clare

  • Certification Simplified

Certification Experts is an independent product compliance organisation. With over 25 years of experience, Certification Experts evolved into a hub of expertise and subsequently established a valuable track record. If you are a product manufacturer wishing to enter the Chinese marketplace, we are here to help. 

  • Certification Simplified

Certification Experts is an independent product compliance organisation. With over 25 years of experience, Certification Experts evolved into a hub of expertise and subsequently established a valuable track record. If you are a product manufacturer wishing to enter the Chinese marketplace, we are here to help. 

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