Many corporate strategies today are focused on growth. More specifically, profitable growth; and innovation is generally regarded as the key to advancement and economic prosperity. It is commonly agreed that product innovation and product lifecycle management (PLM) imply both a promise of potentially high returns and also a risk of failure and loss of money. It makes sense that, with the economic impact of COVID-19 causing many businesses to continue to go under, many manufacturers are looking at the deeper layers of product innovation to stay afloat. We have included some of the key examples below.