EU Authorised Representative

Within 1 week

Certification Experts will complete all necessary and required EU Authorised representative services, therefore AR Experts, represents you as your EU representative. We can be named on your packaging within 24 hours upon receiving a signed agreement. With over 25 years of experience, our team of 15+ experts will help you to obtain access to the EU market and act as your EU Authorised Representative.


A quick overview of this page

EU Authorised Representative

An EU Authorised representative (EU AR) can be of service for manufacturers based outside of the EU who want to sell their product on the EU market. An EU AR provides EU representation on behalf of the manufacturer and ensures that the products being sold on the EU market comply with the European product compliance legislations, meaning they provide all obligated EU Representative services. This concerns products that are sold either directly, via e-commerce (online), or through a fulfilment service provider.

Challenges an EU Representative can solve for you

The responsibilities of manufacturers that are based within the EU are straightforward, but for manufacturers based outside of the EU who sell on the EU market, it can be difficult to know which economic operator within their supply chain is responsible for what. These responsibilities include: verifying the CE marking, ensuring the availability of technical documentation for national surveillance authorities, handling requests from said authorities, cooperating with them etc. However, having an EU Representative can help ensure that this process is easy for you.

How AR experts can help

An EU Representative will play a part in ensuring a safe and legal production and trading process. The manufacturer will outsource specific tasks to the EU AR, meaning that they are responsible for the EU representation and take over some of the manufacturer’s responsibilities too. The aforementioned challenges will no longer be of concern to the manufacturer: the EU AR will review the CE mark, ensure the availability of the required European authorised representative list of technical documentation for national surveillance authorities, handle requests from said authorities and cooperate with them.

Who We Serve

EU Authorised Representative

Trust AR Experts to be your EU Authorised Representative

What is an EU Authorised Representative?

An EU AR is a legal party based within the European Union that acts as a liaison between a manufacturer outside of the EU and competent national authorities within the EU. The EU AR provides EU representation and takes on some of the manufacturer responsibilities, and makes sure that the products being sold on the EU market comply with the relevant national compliance legislations. An Authorised Representative EU verifies that your product is legally allowed to bear the CE mark by checking the technical file of a product. A competent CE Authorised Representative will additionally be able to answer all questions authorities can have and will advise you (the manufacturer) accordingly. The same function exists for the UK market; such an EU Representative UK is called a UK Authorised Representation (UK AR). AR Experts offers their services as UK EU Representative. 

Who needs EU Authorised Representation?

As already stated, EU Authorised representative services are for manufacturers based outside of the EU who want to sell their product on the EU market. However, it must be said that having an EU AR is only mandatory for manufacturers of Medical Devices. For manufacturers who want to trade other product groups on the EU market the manufacturers are not obliged, but may appoint an EU representative. The EU Market Surveillance Regulation (MSR) mandates the presence of a European Economic Operator, which can be fulfilled by an importer or a Fulfilment Service Provider. However, in practice, it is observed that these entities often prefer to avoid assuming this responsibility, instead obeying their clients to appoint an EU Authorised Representative.

For products that fall within the General Product Safety Directive (GPSD) an EU Authorised Representative is not mandatory, but highly recommended. E-commerce platforms are likely servicesto demand from you to appoint an EU AR, as the new GPSD states that they are responsible for potential hazards as well, and appointing an authorised representative would relieve them from these obligations. 

A few product groups are not within our EU Authorised Representative services, among which: food, medicines, cosmetics, and chemicals. These products are subjected to different rules, which are not explained here. 

Why should you use an Authorised Representative?

Having a European Authorised Representative allows you as a manufacturer to outsource a part of your responsibilities to the EU AR. The EU AR will act as a liaison between you and the national competent authorities to ensure a legal and safe trade of your products. Tasks that can be assigned to an EU AR include, but are not limited to:

  • Reviewing of the CE marking
  • Ensuring the availability of technical documentation, among which the Declaration of Conformity, for national surveillance authorities
  • Informing authorities when there is reason to believe that a product presents a risk and cooperate with these authorities to eliminate said risk
  • Notifying the client of any duly reasoned request made by a competent authority with regards to the conformity of products

AR Experts will ensure EU representation and act as a reliable point of contact as your EU Authorised Representative, whether you are selling through e-commerce platforms or through a webshop. The same applies for the EU representation in the UK, which is also seen as the EU Authorised Representative Brexit. We can assure swift market access with our quick technical file reviews, or provide extensive checks. Our experts tailor our EU Representative services to your needs.

Choose us as your EU Authorised Representative!

What are the advantages of having an Authorised Representative?

As the EU Market Surveillance Regulation (MSR) states that the required European Economic Operator could also be an importer or a Fulfilment Service Provider, an EU AR may seem unnecessary. Many Fulfilment Service Providers or distributors are likely to demand from you to appoint an EU Authorised Representative, as the EU Market Surveillance Regulation (MSR) states that they are responsible for potential hazards as well if no other economic operator is appointed. Additionally, appointing an EU AR prevents importers to have access to all of the manufacturer’s technical files, which includes documentation such as: 

  • Specifications
  • CE test reports
  • Instructions for use
  • Design documents
  • Declaration of Conformity (CE certificate)

Furthermore, it is preferable to choose an EU Representative that is not economically or commercially involved with products. Considering the AR’s duties to verify the Declaration of Conformity and liaise between the manufacturer and market authorities, it is also crucial to find an EU Authorised Representative that has expertise in compliance. This will prevent legal complications and ensure that you, as the manufacturer, will only be notified of compliance matters that affect your product directly. With our experience, AR Experts (part of Certification Experts) live up to all of these requirements and can become your AR within 24 hours upon receiving a signed agreement.

What is the procedure for AR Experts to become your EU Representative?

Once you have decided that you are in need of our EU Authorised Representative services, we will start with the most important part of the process: retrieving the required technical documentation. This will allow us to start with the technical file review so that we can possibly provide you with the Authorised Representative agreement within 24 hours. After signing the AR agreement, you will receive an AR certificate in which we officially declare ourselves your European Authorised Representative. 

It is good to know that once the mandate has been signed, the tasks that it claims are officially assigned to the European Authorised Representative, which will then be carried out by the EU AR from that moment forward. The manufacturer has outsourced that part of their responsibility and should no longer execute these tasks themselves. 

AR Experts also provide the following Authorised Representation services:


Check out our EUAR services

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Frequently asked questions

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Discover our Success Stories

Bondtech Corporation

Elsa Brown President
For more than 15 years, Bondtech has had the pleasure of being partnered with Certification Experts for CE marking for Europe and the UKCA for the UK. Their professionalism, rapid responses, and attention to detail impressed us. Their tailored guidance and meticulous review of our specifications ensured compliance with CE directives. In addition to conducting the conformity assessment process for us, they also act as our Authorised Representative. We recommend Certification Experts for their expertise and personalized service, which not only secured our certifications but also provided invaluable support.

Alfa Wassermann

Kurt Spiegel Vice President of Engineering
Certification Experts has been our partner for over 10 years and the relationship is outstanding. They’ve completed CE Marking, UKCA Marking, and act as our Authorized Representative. The face-to-face meetings are really important and save us a lot of time!

Choose us as your EU Authorised Representative!