What is an Authorised Representative?

Compliance Expert Soufyan Lamdini explains

What is an Authorised Representative?

An Authorised Representative (AR) is a legal party based in the European Union that acts as a liaison between a manufacturer outside of the EU and competent national authorities within the EU. The authorised representative acts within the EU on behalf of the manufacturer and ensures that the products being sold on the EU market comply with the European Directives. 
An Authorised Representative carries out the following tasks:

– Verifies CE marking
– Registers as EU point of contact
– Ensures the availability of technical files
– Cooperates with market surveillance authorities

AR services are mandatory for non-EU businesses who plan to sell their products in the European Union either:

– Directly
– Online
– Through a fulfillment service provider

Due to regulatory changes such as Brexit and the Market Surveillance Regulation, more businesses will soon require an Authorised Representative to sell their products in the European Union. Find out more about Authorised Representatives here or contact us to register as your AR.

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